How Influencers
Make Money

The creator pay index

The index lists 47 creator payment programs on 25 platforms, each checked against the platform's own terms. Of the 28 that publish a fixed share, the creator keeps the most on Kick (Subscriptions, 95%) and the least on YouTube (Partner Program ad revenue, Shorts, 45%).

Ranked by the share the creator keeps

Published creator shares, checked October 21, 2026
PlatformProgramCreator keeps
KickSubscriptions95%
KickKICKs tips95%
StanStore link-in-bio storefront, Creator plan91.2%
GhostPaid memberships on Ghost hosting, Publisher plan90.6%
Ko-fiMemberships, shop and commissions, free plan89.1%
PayhipDigital products, courses and memberships, Free Forever plan89.1%
Buy Me a CoffeeMemberships, one-time support and shop88.6%
beehiivPaid newsletter subscriptions, Lite plan88.2%
SkoolPaid communities and courses, Hobby plan86.1%
DiscordServer Subscriptions84.6%
PatreonMemberships and one-time sales, standard 10% plan84.1%
SubstackPaid newsletter subscriptions83.4%
TeachableOnline courses and memberships, Starter plan82.7%
GumroadDigital product and membership sales through your own links79.1%
KajabiCourses, coaching and memberships, Basic plan76.2%
Apple PodcastsSubscriptions70%
YouTubeChannel memberships70%
YouTubeSuper Chat, Super Stickers and Super Thanks70%
InstagramSubscriptions70%
InstagramBadges in Live70%
FacebookFan subscriptions70%
TwitchPlus Program, Level 270%
TwitchPlus Program, Level 160%
YouTubePartner Program ad revenue, long-form videos55%
TwitchAds revenue55%
SpotifyPartner Program for video podcasts50%
TwitchSubscriptions, standard split50%
YouTubePartner Program ad revenue, Shorts45%

Programs that pay from a pool or by the view publish no fixed share. They are listed below with their rules.

Ad revenue share

Pay per view and bonus pools

  • TikTok Creator Rewards Program

    No fixed share

    TikTok pays at its discretion for qualified views and engagement on public videos at least 1 minute long, may cap rewards, and publishes no rate.

    Who qualifies
    18 or older and based in the US, UK, Germany, Japan, South Korea, France, Mexico or Brazil, with 10,000 authentic followers, 100,000 authentic video views in the last 30 days, and a personal account in good standing.
    How you get paid
    Monthly on the 15th once the balance reaches $50, through PayPal and Hyperwallet. A balance that never reaches $50 may expire.

    Source: TikTok Creator Rewards Program Terms, US, TikTok Creator Academy: Creator Rewards Program, last updated September 11, 2026. Checked .

  • Instagram Bonuses

    No fixed share

    Set by each invite-only bonus test. Instagram publishes no standard rate and may end a bonus program.

    Who qualifies
    By invitation only, with an element of random selection. Professional account in a country where bonuses are being tested.
    How you get paid
    Around the 7th and 21st of each month, each covering a two-week period from the month before. US minimum $5.

    Source: Instagram Help: About bonuses on Instagram, Instagram Help: About payouts on Instagram. Checked .

  • Facebook Content Monetization

    No fixed share

    Performance-based pay for public reels, photos, Stories and text posts, based on qualified views, watch time and other factors Meta determines. No rate is published. It replaced In-stream Ads, Ads on Reels and the Performance Bonus, which ended August 31, 2025.

    Who qualifies
    Invite-only. Creators without an invite can submit an interest form in the Professional Dashboard.
    How you get paid
    Monthly around the 21st for the previous month, once a US balance reaches $5. Outside the US the minimum is $25, or $100 by wire.

    Source: Meta Business Help: Get started with Facebook Content Monetization, Meta Business Help: About payouts on Facebook, Meta Newsroom: Creator Fast Track, March 18, 2026. Checked .

  • Facebook Creator Fast Track

    No fixed share

    Guaranteed $1,000 a month for three months to creators with 100,000 followers on Instagram, TikTok or YouTube, or $3,000 a month with more than 1 million, for posting eligible Reels on Facebook.

    Who qualifies
    Established creators with at least 100,000 followers on Instagram, TikTok or YouTube who are new to or returning to Facebook. Full terms are on Meta's program page.
    How you get paid
    Guaranteed monthly payments for three months, then ongoing Facebook Content Monetization earnings.

    Source: Meta Newsroom: Creator Fast Track, March 18, 2026. Checked .

  • X Original Content Rewards

    No fixed share

    Pays on qualified impressions, meaning unique Home Timeline impressions from Premium subscribers on your original posts, and X publishes no rate. It replaced Creator Revenue Sharing, which closed to new members on August 7, 2026 and stopped earning on September 7, 2026.

    Who qualifies
    18 or older in a supported country, with a Personal or Business account, an X Premium, Premium+ or Premium Business subscription or a Plus, Premium, Super or Ultra plan on The X Subscription, 500 verified followers, and 500,000 Home Timeline impressions from verified users in the last 90 days, not counting replies.
    How you get paid
    Every two weeks once earnings reach $30, through X Money in the US or Stripe elsewhere, net of processing fees.

    Source: X Help Center: Original Content Rewards, X: Original Content Rewards Program Terms, effective August 7, 2026, MediaPost: X replacing rev-share program, prioritizing original content, August 10, 2026. Checked .

  • Kick KICK Partner Program

    No fixed share

    Pays per stream at rates based on average audience and content factors such as language and region. Kick does not publish the formula, and ads pay creators nothing extra.

    Who qualifies
    Verified channel with 250 followers and, over the past 30 days, 75 average concurrent viewers, 30 hours streamed, 25 active subs, 250 unique chatters and 3 VODs.
    How you get paid
    Through Stripe, weekly or monthly for verified streamers and monthly for others. Kick's payout page states no minimum balance.

    Source: Kick Help: How to join the KICK Partner Program, Kick Help: How we calculate KPP rates, Kick Help: Kick payout schedule, thresholds and methods. Checked .

Fan subscriptions

Tips and gifts

  • YouTube Super Chat, Super Stickers and Super Thanks

    70%

    70% of net revenue from Super Chat, Super Stickers and Super Thanks. YouTube's Super Chat page says the 70% is figured after local sales tax and, on iOS, App Store fees, and YouTube currently covers card fees.

    Who qualifies
    500 subscribers, 3 public uploads in 90 days, and 3,000 watch hours in 12 months or 3 million Shorts views in 90 days.
    How you get paid
    Monthly through AdSense for YouTube, between the 21st and 26th, once the US balance reaches $100.

    Source: YouTube Help: YouTube partner earnings overview, YouTube Help: Overview of the expanded YouTube Partner Program, Google AdSense Help: Payment timelines for AdSense for YouTube, YouTube Help: Super Chat and Super Stickers. Checked .

  • TikTok LIVE Gifts and Diamonds

    No fixed share

    Viewers spend Coins on Gifts, which TikTok counts as Diamonds. TikTok sets US LIVE reward payments from Diamonds, stream length, new followers, engagement, days live, ranking and content quality, with no published conversion rate.

    Who qualifies
    18 or older with 1,000 followers to go LIVE, a count TikTok says may vary by region, an account in good standing, and a location where LIVE Gifts are available. Government, politician and political party accounts cannot collect Diamonds.
    How you get paid
    Minimum and maximum payment limits and transaction fees may apply, per TikTok's US Rewards Policy.

    Source: TikTok US Rewards Policy, TikTok US Virtual Items Policy, TikTok Support: What is TikTok LIVE?, TikTok Support: LIVE Gifts on TikTok. Checked .

  • Instagram Gifts on Reels

    No fixed share

    $0.01 per Star received. Instagram keeps a share of each Star pack that varies by pack size, and Apple or Google take an in-app fee Instagram says is typically 30%.

    Who qualifies
    Professional account, 18 or older, at least 500 followers, a payout account, and a home in an eligible country including the US.
    How you get paid
    Monthly around the 21st for the previous month, once a US balance reaches $5. Outside the US the minimum is $25, or $100 by wire.

    Source: Instagram Help: How to earn money on Instagram Gifts, Instagram Help: About payouts on Instagram. Checked .

  • Instagram Badges in Live

    70%

    Instagram's revenue share is currently 0%. Apple and Google take 30% of in-app purchases. Payments from one supporter in a single live are capped at $250.

    Who qualifies
    Professional account, 18 or older, and compliant with Meta's Partner Monetization Policies.
    How you get paid
    Monthly around the 21st for the previous month, once a US balance reaches $5. Outside the US the minimum is $25, or $100 by wire.

    Source: Instagram Help: About badges, Instagram Help: About payouts on Instagram. Checked .

  • Facebook Stars

    No fixed share

    $0.01 per Star a fan sends, minus deductions for fraud, refunds, chargebacks and processing fees. Meta does not publish what fans pay per Star.

    Who qualifies
    18 or older, 500 followers for at least 30 consecutive days, in an eligible country, and compliant with Meta's monetization policies.
    How you get paid
    Monthly around the 21st for the previous month, once a US balance reaches $5. Outside the US the minimum is $25, or $100 by wire.

    Source: Meta Business Help: Eligibility for Facebook Stars, Meta: Stars Streamer Terms, Meta Business Help: About payouts on Facebook. Checked .

  • Twitch Bits

    No fixed share

    Twitch's Bits page says it typically rewards streamers 1 cent per Bit used to Cheer, and its Partner Program overview gives Partners the same rate; it lists no separate Affiliate rate and does not publish what viewers pay per Bit on the pages checked.

    Who qualifies
    Available once monetization setup is complete. Cash payouts need Affiliate or Partner status.
    How you get paid
    Net-15, about 15 days after the end of the month earned, once the balance reaches $50, or $100 by wire. Affiliates pay payout fees, such as $0.25 by US ACH. Twitch covers them for Partners.

    Source: Twitch Help: Partner Program overview, Twitch Help: When am I getting paid, Twitch: Purchase Bits. Checked .

  • Kick KICKs tips

    95%

    Streamers keep 95% of KICKs revenue and Kick takes 5% as a processing fee.

    Who qualifies
    Streamer status in Achievements and a completed Stripe Connect setup.
    How you get paid
    Through Stripe, weekly or monthly for verified streamers and monthly for others. Kick's payout page states no minimum balance.

    Source: Kick Help: Understanding Kick's revenue split, Kick Help: Guide to KICKs, Kick Help: Kick payout schedule, thresholds and methods. Checked .

Shopping and affiliate

  • YouTube Shopping affiliate program

    No fixed share

    Brands set their own commission rates. A temporary incentive passes 100% of affiliate merchant commissions to creators, with at least 30 days' notice before it ends.

    Who qualifies
    By invitation. In the Partner Program with at least 500 subscribers, based in one of 14 countries including the US, and not a music, Official Artist or Made for Kids channel.
    How you get paid
    Through AdSense for YouTube 60 to 120 days after the purchase. A return reverses the commission.

    Source: YouTube Help: YouTube Shopping affiliate program overview and eligibility, YouTube Blog: Expanding YouTube Shopping to creators with 500+ subscribers. Checked .

  • TikTok Shop affiliate

    No fixed share

    Commission per order through your videos, LIVEs or affiliate links. Sellers set the rate, anywhere from 1% to 80%, and the estimated commission shows on each product page.

    Who qualifies
    18 or older, based in the US, 1,000 followers and identity verification. Creators under 5,000 followers start in a pilot program for at least 30 days with posting and product limits.
    How you get paid
    Commission typically settles on the 15th day after delivery, or up to 31 days after if the seller's settlement, a dispute or a return holds it up. Creators earning only on local products can withdraw any time after identity verification.

    Source: TikTok Shop Academy: Creator Eligibility Policy, US, TikTok Shop Academy: What you need to know before becoming a TikTok Shop creator, TikTok Shop Academy: Affiliate commission rates, TikTok Shop Academy: Creator commission settlement. Checked .

  • Instagram Affiliate partnerships

    No fixed share

    The affiliate partner sets and pays the commission. Meta does not process these payments.

    Who qualifies
    18 or older, public professional account with more than 1,000 followers, in a supported market. Rolling out gradually.
    How you get paid
    Paid by the affiliate partner under its own terms.

    Source: Instagram Help: About affiliate partnerships on Instagram. Checked .

  • Pinterest Amazon Storefront affiliate links

    No fixed share

    Amazon sets and pays the commission through the Amazon Influencer Program. Pinterest publishes no share of its own.

    Who qualifies
    Pinterest business account, Amazon Influencer Program membership and an Amazon Storefront.
    How you get paid
    Paid by Amazon under its Influencer Program terms.

    Source: Pinterest Help: Connect Amazon and Pinterest. Checked .

Selling direct to fans

  • Patreon Memberships and one-time sales, standard 10% plan

    84.1%

    A $10 US card payment loses Patreon's 10% platform fee and 2.9% + $0.30 processing, leaving $8.41; pages published on or before August 4, 2025 and kept published keep legacy rates such as 8% on Pro, and purchases through Apple's in-app system pay Apple's 30% instead of processing, though US fans may be able to use mobile web checkout.

    Who qualifies
    Anyone can publish a creator page; pages published after August 4, 2025, or republished after being unpublished, go on the standard 10% plan.
    How you get paid
    Withdraw any available balance once every 24 hours or turn on automatic payouts on the 5th of each month; US direct deposit costs $0.25 per payout and PayPal 1%, with a $10 PayPal minimum.

    Source: Patreon: Creator fees overview, Patreon: A standard platform fee for new creators, effective after August 4, 2025, Patreon: How payouts work. Checked .

  • Ko-fi Memberships, shop and commissions, free plan

    89.1%

    A $10 US card membership payment loses Ko-fi's 5% service fee and Stripe's 2.9% + $0.30, leaving $8.91, with no Stripe Billing fee assumed because Ko-fi does not mention one; one-time tips carry no Ko-fi fee on the Free setting, but new creators start in Standard mode, which charges 5% on tips too, and Ko-fi Gold at $12 a month removes the 5% on new sales.

    Who qualifies
    Free to join; you connect your own Stripe or PayPal account to take payments.
    How you get paid
    Payments go straight into your own PayPal or Stripe account, so payout timing follows that processor.

    Source: Ko-fi: Does Ko-fi take a fee?, Ko-fi: What is Ko-fi Gold?, Stripe pricing. Checked .

  • Buy Me a Coffee Memberships, one-time support and shop

    88.6%

    A $10 US card membership payment loses the 5% platform fee, Stripe's 2.9% + $0.30 and a 0.5% subscription surcharge, leaving $8.86; Stripe's 0.5% payout processing fee comes out later, and creators can make supporters cover the card fee instead.

    Who qualifies
    Free to join with no monthly fee; your first payout request triggers a one-time review by the moderation team.
    How you get paid
    Request a payout once your balance reaches $10; funds move to your Stripe account and then your bank, and the first payout can take 7 to 14 days.

    Source: Buy Me a Coffee: How to calculate charges on your payment, Buy Me a Coffee: Frequently asked questions, Buy Me a Coffee: How to eliminate the credit card fee from your earnings, Buy Me a Coffee: When are payouts processed?. Checked .

  • Substack Paid newsletter subscriptions

    83.4%

    A $10 US card subscription payment loses Substack's 10%, Stripe's 2.9% + $0.30 and Stripe Billing's 0.7%, leaving $8.34; subscriptions bought through Substack's iOS app also lose Apple's fee unless you raise in-app prices.

    Who qualifies
    Free to publish; paid subscriptions need a connected Stripe account in a supported country.
    How you get paid
    Web payments usually reach your bank within 48 hours through Stripe; iOS in-app revenue arrives up to 45 days after the end of each month.

    Source: Substack: How much does Substack cost?, Substack: How do payouts work on Substack?, Substack: Can my subscribers pay on the Substack iOS app?. Checked .

  • beehiiv Paid newsletter subscriptions, Lite plan

    88.2%

    beehiiv takes 0% but paid subscriptions need the Lite plan at $59 a month on monthly billing, so $1,000 a month in $10 US card payments leaves $882 after Stripe's 2.9% + $0.30 and the plan price, with no Stripe Billing fee assumed because beehiiv does not mention one.

    Who qualifies
    Lite plan or higher; the Free plan, up to 2,500 subscribers, has no paid subscriptions.
    How you get paid
    Through your own connected Stripe account on Stripe's payout schedule.

    Source: beehiiv pricing, beehiiv: New plans and pricing, October 1, 2026. Checked .

  • Ghost Paid memberships on Ghost hosting, Publisher plan

    90.6%

    Ghost charges 0% transaction fees but paid subscriptions need the Publisher plan at $35 a month on monthly billing for up to 1,000 members, so $1,000 a month in $10 US card payments leaves $906 after Stripe's 2.9% + $0.30 and the plan price, with no Stripe Billing fee assumed because Ghost does not mention one.

    Who qualifies
    Ghost hosted Publisher plan or higher; the Starter plan has no paid subscriptions. Self-hosted Ghost has no Ghost fee.
    How you get paid
    Through your own connected Stripe account on Stripe's payout schedule.

    Source: Ghost pricing, Ghost: Are there any transaction fees?. Checked .

  • Gumroad Digital product and membership sales through your own links

    79.1%

    A $10 US card sale through your own link loses Gumroad's 10% + $0.50 and 2.9% + $0.30 card processing, leaving $7.91; sales found through Gumroad's Discover marketplace pay a flat 30% that includes processing, and once a calendar month's paid sales reach $20,000, new direct sales that month pay 5% + $0.50.

    Who qualifies
    Free to join with no monthly fee; Gumroad has been merchant of record since January 1, 2025 and handles sales tax.
    How you get paid
    Daily, weekly, monthly or quarterly once the balance reaches $100; weekly, monthly and quarterly schedules hold each sale at least 7 days.

    Source: Gumroad pricing, Gumroad: Gumroad's fees, Gumroad: Getting paid by Gumroad. Checked .

  • Stan Store link-in-bio storefront, Creator plan

    91.2%

    Stan takes 0% of sales and charges a flat $29 a month on the Creator plan, so $1,000 a month in $10 one-time US card sales leaves $912 after Stripe's 2.9% + $0.30 and the plan price; Stan's help center lists an extra 0.5% Stripe fee on recurring payments.

    Who qualifies
    Paid plan required: Creator at $29 a month or $300 a year, or Creator Pro at $99 a month or $948 a year; there is no free plan.
    How you get paid
    Cash out the full available balance from a $10 minimum, usually arriving in 24 to 48 hours; Stripe takes 2 to 7 business days to clear each US payment first and charges 0.25% + $0.25 per payout, with a $1 minimum.

    Source: Stan: Stan, Stripe, and PayPal transaction fees, Stan: Creator vs. Creator Pro, Stan: How to cash out inside Stan. Checked .

  • Payhip Digital products, courses and memberships, Free Forever plan

    89.1%

    A $10 US card sale on the Free plan loses Payhip's 5% and Stripe's 2.9% + $0.30, leaving $8.91; the Plus plan at $29 a month cuts the fee to 2% and Pro at $99 a month to 0%.

    Who qualifies
    Free to join; you connect PayPal, Stripe or another supported processor.
    How you get paid
    Sales land in your connected processor; Stripe pays out to your bank daily by default.

    Source: Payhip pricing, Payhip: Billing and upgrading, Payhip: Connect your Stripe account. Checked .

  • Kajabi Courses, coaching and memberships, Basic plan

    76.2%

    Kajabi takes no revenue share but its Basic plan costs $179 a month on monthly billing, so $1,000 a month in $10 one-time US card sales leaves $762 after Kajabi Payments' 2.9% + $0.30 and the plan price; recurring payments add 0.7%.

    Who qualifies
    Paid plan required: Basic $179, Growth $249 or Pro $499 a month on monthly billing, about 20% less billed yearly.
    How you get paid
    Kajabi Payments pays out to your bank on a daily or weekly schedule you choose, with Instant Payouts at 1.5% per request, $0.50 minimum.

    Source: Kajabi pricing, Kajabi: Kajabi Payments fees, United States, Kajabi: Bank updates and payout schedule timing. Checked .

  • Teachable Online courses and memberships, Starter plan

    82.7%

    The Starter plan costs $39 a month and adds a 7.5% transaction fee, so $1,000 a month in $10 one-time US card sales leaves $827 after Teachable Payments' 2.9% + $0.30 on the default Standard bundle, which adds 0.7% on recurring payments and 0.5% where tax is assessed; the Builder plan at $89 a month drops the 7.5% and leaves $852.

    Who qualifies
    Paid plan required: Starter $39, Builder $89 or Growth $189 a month on monthly billing; Teachable Payments is open to creators in 41 countries.
    How you get paid
    Teachable Payments pays out daily, about 2 business days after each sale, with no reserve held.

    Source: Teachable pricing, Teachable: Understand your transaction fees and bundles, Teachable: Get paid with Teachable Payments. Checked .

  • Skool Paid communities and courses, Hobby plan

    86.1%

    The Hobby plan costs $9 a month and Skool, as merchant of record, charges 10% + $0.30 per transaction with no separate processing fee, so $1,000 a month in $10 payments leaves $861; the Pro plan at $99 a month charges 2.9% + $0.30 and leaves $842 at that volume, and members Skool's Discovery brings you cost an extra 30% while Growth Boost is on, as it is by default.

    Who qualifies
    Paid plan required: Hobby at $9 a month or Pro at $99 a month; members pay in USD and Skool acts as merchant of record for sales tax and VAT.
    How you get paid
    The available balance goes to your bank every Wednesday; the first payout can take up to 14 days.

    Source: Skool pricing, Skool: Skool Payments FAQs. Checked .

  • TikTok Series paid video collections

    No fixed share

    TikTok sets the price options and shows an estimated fee for each before you publish. It publishes no percentage.

    Who qualifies
    Age of majority, 10,000 followers, an account at least 30 days old, one public post in the last 30 days, and an account in good standing.
    How you get paid
    Monthly on the 15th once the balance reaches $50.

    Source: TikTok Series Creator Terms, US. Checked .