How to make money on Facebook

Does Facebook still pay creators?

Yes. Facebook pays creators through Content Monetization, Stars, fan subscriptions, affiliate links and brand deals, but its biggest program is invite-only. Meta's newsroom said on March 18, 2026 that Facebook paid creators nearly $3 billion in 2025, its highest yearly total and 35% more than in 2024.

Reels took most of it. Meta says 60% of 2025 payouts went to Reels and the rest to Stories, photos and text posts. It also says the number of creators earning more than $10,000 a year on Facebook grew by over 30% year over year.

Those are Meta's own figures. The table lists each program and the rule for what you get.

What happened to Facebook in-stream ads?

Facebook ended in-stream ads, Ads on Reels and the Performance Bonus Program on August 31, 2025. Meta's help center says that was the last day creators could earn from any of the three.

Meta folded them into Facebook Content Monetization. The new program pays on the performance of the post itself, not on the ads placed inside it. Meta says eligible creators will be invited.

If you earned from in-stream ads and have no invite, fill in the interest form. Meta says the form is not an application and does not guarantee an invite. Do not plan around one. Build the open income streams below while you wait.

How does Facebook Content Monetization pay?

Content Monetization pays for qualified views and watch time on public reels, photos, Stories and text posts, at rates Meta sets and does not publish. Reels must run at least 10 seconds and Stories at least 5 seconds. A view shorter than 5 seconds never counts.

Meta also drops repeat views from the same viewer in one session. Crossposts from a Page you do not own earn nothing, but crossposts from your own Instagram account do. Boosted posts, deleted posts, posts with ads turned off, and posts that push for inauthentic engagement may not earn either. If someone wins an ownership claim on your post, they can take part of the earnings.

Once you are in, your dashboard shows an Earnings Rate, Meta's approximate earnings per 1,000 qualified views. Meta's March 30, 2026 creator blog says more watch time can raise your pay, and pay varies by the region where your content is viewed. Its creator site says it plans open enrollment in the near future but gives no date.

Watch for fake invites. Meta says real invites come through the Facebook app, email, Meta Business Suite or your dashboard, or from an approved agency partner under Creator Fast Track. It warns against suspicious links, including in Messenger.

What is Creator Fast Track?

Creator Fast Track pays established creators a guaranteed monthly fee to post Reels on Facebook for three months. Meta announced on March 18, 2026 that creators with at least 100,000 followers on Instagram, TikTok or YouTube get $1,000 a month, and creators with more than 1 million get $3,000 a month. Participants also get extra reach on eligible reels.

Meta says approved agency partners may invite Fast Track creators into Content Monetization, which is where ongoing earnings come from. Its program page showed as unavailable in our region, so check the country list and posting rules on that page before you apply.

If you qualify, take it. Three months of guaranteed pay for reels you already make for another app is the best offer on Facebook.

How much do Stars and fan subscriptions pay?

Stars pay $0.01 per Star, and fan subscriptions leave the creator at least 70% of each payment. Both are open to creators who meet the published rules, with no invite needed.

To earn from Stars, you must be 18 or older, keep 500 followers for 30 consecutive days, live in an eligible country, and follow Meta's monetization policies. Accounts that mostly post content focused on children cannot earn from Stars. Fans buy Stars from Meta and send them on live, reel, photo and text posts. Meta's Stars terms subtract fraud, refunds, chargebacks and card processing fees, so 1,000 Stars pay $10 before those deductions.

Subscriptions need 10,000 followers, or 250 return viewers plus 50,000 post engagements or 180,000 watch minutes in the last 60 days. They are open to Pages in 37 countries, including the US, UK, India and Brazil. Meta keeps up to 30%, and its terms say Apple and Google fees come out of Meta's share, not yours.

Stars suit live streamers and gamers with an engaged chat. Subscriptions suit Pages with a core of regulars and a perk you can deliver every month, such as a subscriber group or exclusive Lives. Compare both with outside options in how to sell to your fans.

How do brand deals and affiliate links work on Facebook?

Brands pay you directly for sponsored posts on Facebook, and Meta's tools help them find you and label the deal. You need a Page or professional mode on your profile, and you must follow Meta's Branded Content Policies and use the Paid Partnership label.

You can join Meta's Creator Marketplace so brands can find you. A brand can also run your post as a partnership ad, putting its ad budget behind it. Meta's creator site tells you to negotiate higher pay for those extra usage rights, and we agree.

Facebook affiliate partnerships launched on March 24, 2026. You connect an account from a partner program and tag products in photo posts and Reels, and the partner pays the commission. Amazon started rolling out in the US, and Shopee launched in Singapore, Malaysia, Vietnam, Indonesia, the Philippines, Thailand, Brazil and Taiwan. Meta said Mercado Libre, Temu and eBay would follow.

Read how to get brand deals, affiliate marketing for influencers and the FTC disclosure rules before you sign.

When does Facebook pay creators?

Facebook pays around the 21st of each month for the previous month's earnings, once a US balance reaches $5. Outside the US the minimum is $25, or $100 by wire transfer. A smaller balance carries over to the next month.

Set up a payout account early. Without one, Meta lets you build up only $500 per monetization tool and $1,500 across three tools. If you do not add a payout account within 6 months, you forfeit the earnings. The name on your account must also match the legal name on your tax ID.

Who should make money on Facebook?

Facebook suits creators whose audience is over 30 and who already make Reels for another app. Pew Research Center's 2025 survey of 5,022 US adults found 71% use Facebook, rising to 80% of 30- to 49-year-olds. In a separate Pew survey from early 2025, 58% of adults aged 30 to 49 and 54% of those aged 50 to 64 said they visit Facebook daily.

Cross-posting is cheap. Reels you post to Instagram can earn on Facebook too, so the extra work is small. Our guide to how much Instagram pays covers that side.

Skip Facebook as a main platform if your audience is mostly teens and students, or if you need predictable income and have no invite. Without Content Monetization you are left with Stars, subscriptions and deals.

Meta also sells tools to creators now. Its Meta One creator plans, rolling out since September 15, 2026, cost $14.99 to $499 a month per profile. Links in reels start at the $49.99 Advanced plan, which allows 8 a month. You do not need a plan to earn, and we would skip it until a link in a reel would pay for itself. For how Facebook compares with other apps, see social media platforms that pay creators.